Pop up displays have been one of the most famous and most commonly used type of advertising. It is cheap and highly informative. It is one of the most efficient ways to make people aware of your brands and products.
History of pop up displays
People have been using pop up display stands since ages for the purpose of advertising their brand. Earlier, when there was no print or electronic media, display stands were the best means for publicity of any product. The names of products, shop or brand used to be painted directly on a wooden plank.
Sometimes, a poster was drawn on either cloth or paper and stuck onto wooden board to promote merchandise.
If you watch any old movie or a movie set in the golden era, you will notice pop up display boards put outside shops and along streets. This stands as proof to the fact that display stands have been around for quite a long time. Display stands
Materials used for making pop up displays
Traditionally, wood has been used for making pop up displays. But with the advancement of technology, many different materials are being used to make display stands. You get stands made of plastic, laminated cardboard, vinyl boards and also stainless steel.
Each type of material used has its own advantaged and disadvantages. The costs of these boards vary depending on the type of material used to make the boards and also their size.
Advantages of using pop up displays
Pop up display stands are one of the cheapest means of broadcast advertising. When a display stand of a brand is propped up near a store or on the perimeter of the road, it grabs people’s attention. It makes them aware of the product being publicized on the displays.
These are usually foldable and portable. You can prop up a stand outside your shop in the morning and conveniently fold it and keep it inside for the night. These provide easy means of storing the display stands too.
Due to progress in technology, we can now directly print the displays. Alternatively, you can also print the required matter on a sheet of paper and stick on to the blank display stands.
Pop up display stands provide one of the easiest, cheapest and most efficient means of brand advertisement. With innovations like foldable displays, you can easily put up a display quickly and also fold it up and keep it back in your truck to take it to the next destination.
Uses of pop up displays
There are a number of ways these displays can be used. Advertising has been its main role since the start. Many companies even use it for promoting their new line of clothes, food and schemes. These are actually boon for people with small scale business as publicity becomes very easy with this. A single person can set it up as well as remove it. These displays are also used in exhibitions and other such activities to inform the people about the content.